Devising an effective communication requires a depth and breadth of strategic thinking and creative minds. We achieve this by taking a brand through a complete communication journey starting with:
We listen to Clients & Consumers. The Brief from clients are followed by consumer and customer dialogue through secondary and primary research.
Our BIG IDEA’S are looped with medico marketing initiatives to engage subject matter experts and HCP for knowledge enhancement in a specific category or speciality.
Creating a story board and creatively designing the story flow
Go to Market strategy
Effective use of promotional and media mix (ATL, BTL, TTL, digital, PR Brand ambassador etc.) to have longevity to the campaign. Executing the tactical plan end to end at the ground level in the market place.
Close loop marketing
Strategies to map the ROI of the campaign, early patient diagnosis, to drive a trial induction, ensure compliance and patient retention through innovative need based CRM programs.