Incepted in 2009 with a thought of ‘NOT doing different things but DOING same things differently’, the difference thus has been reflected in our client’s incremental sales, amplified business outcomes & ROI.
Great minds have defined creativity in various forms and words.
We at Rayadcom believe creativity is a language, meant to effectively communicate the message across all stakeholders globally.
It is this power of effective communication across stakeholders that makes product a brand and is the key to success and failure of that brand.
Devising an effective communication requires a depth and breadth of strategic thinking and creative minds. We achieve this by taking a brand through a complete communication journey starting with:
We listen to Clients & Consumers. The Brief from clients are followed by consumer and customer dialogue through secondary and primary research.
Our BIG IDEA’S are looped with medico marketing initiatives to engage subject matter experts and HCP for knowledge enhancement in a specific category or speciality.
Creating a story board and creatively designing the story flow
Effective use of promotional and media mix (ATL, BTL, TTL, digital, PR Brand ambassador etc.) to have longevity to the campaign. Executing the tactical plan end to end at the ground level in the market place.
Strategies to map the ROI of the campaign, early patient diagnosis, to drive a trial induction, ensure compliance and patient retention through innovative need based CRM programs.
Dynamic and ever changing healthcare world needs thinkers, innovators and partner to improve the consumer customer dialogue. We would be those partners each time every time.
Partnering in real sense by continuously striving to offer real value to our client’s across channels. Creative ideas which resonate with changing lives and makes business sense for our internal and external clients.
Being on time every time!
A perfect arRAY of B to B to C marketing strategy for your brand to enhanced visibility, accelerate sales and increase bottom-line.
An arRAY of communication plan for your target audience with right tools and platform assist you to achieve an increased ROI.
Break the established patterns and create an arRAY of new ideas with our creative team which makes visual communicate.
Strategizing the right plan from an arRAY of digital platforms, be it social media or any mobile apps to promote your brand in a dynamic way.
Astonishing could be a word your audience may say for the flawless events and activation program we execute from an arRAY of thoughts.
With Rayvolution of technology, we help you engage your customer with an arRAY of CRM solution along with best in class delivery team.
Healthcare being a structured industry is led by highly skilled professionals skewing the thought process towards the right brain.
To meet with our client’s expectation we have a good brew of expertise with high level of scientific understanding, communication decoding, marketing and strategic intervention, followed by conceptualization and designing a path breaking creative which necessarily needs to be delivered on time
RayAdcom boosts of being on time every time, against all odds.
We achieve it with a Squad of 60 members continuously striving towards this objective.
A visionary, with a rich industry experience with pharma giants in India and Middle East, Mr. Vijay shoulders the role of CEO. He is a fulcrum of Rayadcom. Wearing an enigmatic smile with a twinkle in his eyes, he is all business when it comes to helping healthcare brands to achieve their objectives.
Creates Brand be it internal or external by his Strategic and Creative Ideation is what describes Salil. He carries a vast experience of over 25 years in the industry, worked with various prestigious clients ranging from Mainline & Pharma, few clients being, Volkswagen, Coke, Lupin, Novartis Etc.
Post Graduation in Pharmacuetical Marketing from SIES College from Mumbai, Minal, has an industry expertise of over 12 years in the marketing and strategy.
With immense experience, has a deep understanding of brand building.